Fact: As customers, we want the brands we buy from to offer support on the platforms we’re on daily. Implementing customer service solutions into your social strategy will greatly benefit your business, as you’ll be meeting customers where they are. But to provide great social media customer service, there are a few things you need to have in place! Today we’re covering 3 ways you can offer customer service support, as well as some of our best practices you can use moving forward.
Read MoreWhile newer platforms like TikTok and features like Reels are getting a lot of attention in 2021, Instagram Stories continue to be one of the best ways to communicate with your audience. Today we’re sharing 5 tips to increasing your reach and engagement when creating and sharing Instagram Stories.
Read MoreEach day it seems like there’s a new trending sound that brands are rushing to incorporate into their TikTok or Instagram Reels strategy. While trending sounds and transitions are a great way to increase your exposure across social media platforms, let’s discuss a few overarching trends that Insight Social believes will stand strong throughout the year.
Read MoreWhether your business is brand new or you’re looking into paid and organic marketing for the first time, a strategy that includes both types will give you the best chance at success on social media (especially in the current “pay to play” landscape). With the right marketing strategy, your business can grow exponentially from your social media efforts. Today we’re going to dive into the differences between paid and organic social media marketing, and how you can benefit from both.
Read MoreWe can all agree that 2020 was a year of major change, and those changes poured over into the social media strategies of brands everywhere. We saw them speak up for the cultural movements they believe in, take a more personal approach to their content, learn how to do the “WOAH” and so much more! With that being said, today we’re sharing a list of 5 social media tips that will help your brand grow and stand out in the New Year.
Read MoreAs a brand, you’re not just scrolling through Instagram to see what your friend on the East Coast is up to, you’re strategizing and posting based on your goals. You’re creating quality content, writing engaging captions, and engaging with your ideal customers on a daily basis, but you’re also trying to have a life outside of social media. We can help in that area.
Today we’re sharing 3 time-saving hacks for managing your brand on social media!
Read MoreLet’s get one thing very clear… social proof is EVERYTHING, and if you’re not highlighting your customer testimonials, you’re missing out on new business. It’s 2020 and everyone reads reviews, from Amazon gadgets to working with social media managers (like us!), we as consumers do our research. Today we’re sharing 4 quick and easy ways to share your customer testimonials, maximizing their potential reach.
Read MoreWith store-front retail closures and tighter budgets, brands everywhere are realizing that normal holiday marketing tactics may not cut it this year. While we can’t offer up a “one-size-fits-all” strategy for you in this blog post, we can highlight 5 ways to help set your brand apart this holiday season.
Read MoreNOW is the time to get your marketing strategy on lock. Since this year may look a little bit different (more people shopping online instead of in-store), you need to prepare your social media strategy for an increase in competition. Trust us when we say your competitors are already thinking about how they’re going to one-up you this year, but that’s not going to happen because you’ve got Insight Social on your side!
Read MoreHave you noticed an increase in Instagram Reels showing up on your feed lately? More and more people are starting to adopt this new feature into their strategies and it’s paying off big time. If you’ve been sitting back, watching for what happens next with Reels, it’s time to start creating your own and take advantage of the increase in exposure that this feature offers. Today we’re sharing 5 quick Reel ideas that you can film at home or at an office with only your iPhone!
Read MoreHOLD THE PHONE. It’s October 1st… As full-time social media marketers, we know what this means… the holiday season is right around the corner! Today we’re sharing 4 ways to prepare for the upcoming holiday season with the least amount of stress as possible. We cover holiday offerings, campaign ideas, creative elements, and systems. you need in place.
Read MoreWhether your business is brand new, or you’ve been around for some time, sourcing content on Instagram is a great way to level up your brand’s online presence. When you source user-generated content, you’re accomplishing two main things: you’re adding content to your library that YOU didn’t have to create (hello time saver) and you’re getting your target audience involved, which makes them want to engage with you account even more! If that sounds like a win-win, you’d be 100% correct.
Read MoreWith the holiday season right around the corner, now is the time to hone in on your product photography skills, especially if you’re taking the DIY route to content creation for Instagram. Today we’re sharing 3 Tips for Better Product Photos for Instagram from our Insight Social Owner + Creative Director, Ethan Gaskill.
Read MoreWhile writing the perfect Instagram caption isn’t exactly rocket science, it can sometimes feel that way when no one is engaging with your posts or buying your products. Instagram is a very visual platform, but the text you place below your piece of content matters just as much as the photo or video you posted with it.
Read MoreHere at Insight Social, we manage multiple client accounts daily, which means we need an arsenal of social media tools and resources to ensure we deliver the best quality content possible. Today we’re sharing our 5 favorite tools for managing your brand on social media.
Read MoreWith a combined 25+ years of experience in digital marketing, we are confident in our ability to propel your brand’s image and voice forward into the ever-changing landscape of social media. Each member of our team may have their own “zone of genius”, but together we are one when it comes to building a marketing strategy that’s tailored specifically to our client’s needs.
Read MoreWe’ve all heard the buzz, Facebook launched a TikTok “look-a-like” feature last week on the Instagram app and it has everyone talking. While we (along with every other creator) may be feeling a little uncertain about TikTok’s future, today we’re going to dive into how this app compares to Instagram Reels, along with asking the big question — which one should you use for your business?
Read MoreWhile Instagram Shopping has been around for a while (originally announced in 2017), Facebook recently announced some new features that have every e-commerce shop owner scrambling to ensure their shop is “up to par” once the features fully roll out. Today we’re diving into 3 features of the new shop that will make your customer’s life so much easier, and their overall buying experience top notch.
Read MoreWith a variety of platform options for your brand to show up on social media, it can be hard to decide which one(s) will serve your brand and audience best. Today we’re diving into the benefits of each popular social media platform, sharing valuable “Insight” into what each of them require to be successful in this ever-changing social marketing landscape.
Read MoreAs your business grows you’ll likely be searching for a team to aid in your digital marketing efforts, which often leads to the question: What’s it like to work with a social media agency? Today we’re sharing insight into what you can expect when teaming up with Insight Social, as well as what our clients have to say about working with us.
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