7 Presets To Elevate Your Instagram Aesthetic


Why Is An Aestethic So Important?

Aside from the fact that a cohesive feed is visually pleasing, having a consistent aestethic becomes instantly recognizable by your audience. By using the same filter/preset, you create a “theme” or “look” across all your photos, even if the colors in the photos vary a little. People will start to associate your name with this aestethic.

With that being said, we’ve rounded up our Top 7 Presets To Elevate Your Instagram Aesthetic. Whether you prefer heavily edited, or minimal highlights, we’d be willing to bet you’ll find a preset here that fits your brand. Keep in mind that some of these presets offer multiple variations when you purchase. For example: If you decide to purchase the Mango Street Lab Presets, it comes with six different preset downloads.

Pro Tip: Picking a filter/preset requires some thought. You’ll want to think about the photos you’ll be taking, what kind of vibe (light/airy OR dark/moody) you want to come across and the overall color scheme.


#1: VSCO

available on android + iphone


#2 Tribe Archipelago

Lightroom presets


#3 Mango street

lightroom presets


#4 ty french presets

lightroom presets

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#5 chelsea jean presets

lightroom presets

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#6 dreamy presets

lightroom presets

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#7 tezza app

available on ios only - you can also edit videos with this app.


Interested in working with Insight Creative Marketing?

Social Media is A LOT. Like, A LOT, a lot. Between keeping up with daily posting, creating original + engaging content, interacting consistently with your audience, running targeted Instagram + Facebook ads, responding to DMs, managing influencer relationships, and all the other things - it can be a full time job keeping up with it all. Not to mention that by the time you’ve done your daily marketing tasks, you’ve still gotta run your business and keep up with the hundreds of operations happening with that.

Thats where Insight Creative Marketing comes in. With over 25+ years of combined experience in social media management, content creation, and influencer marketing - you can rest assured that outsourcing your social media marketing to us will help your business grow like never before. You’ll finally be able to enjoy the freedom of working on your business, and not in it.

We get it, letting go of something as important as social media can be a little scary - thats why we offer a free 20 minute discovery call to make sure that we’re a good fit. We will go over everything we can (and can’t) do, answer any questions, and give you some “insight” as to what action steps we can take to .help you meet (and exceed) your goals.

Click here to schedule your free 20 minute discovery call today!