Whether your business is brand new, or you’ve been around for some time, sourcing content on Instagram is a great way to level up your brand’s online presence. When you source user-generated content, you’re accomplishing two main things: you’re adding content to your library that YOU didn’t have to create (hello time saver) and you’re getting your target audience involved, which makes them want to engage with you account even more! If that sounds like a win-win, you’d be 100% correct.

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