2021 Social Media Trends To Incorporate Into Your Strategy
The social media landscape is ever-changing, especially now that short-form video is taking over (in our best DJ Khaled voice). Each day it seems like there’s a new trending sound that brands are rushing to incorporate into their TikTok or Instagram Reels strategy. While trending sounds and transitions are a great way to increase your exposure across social media platforms, let’s discuss a few overarching trends that Insight Social believes will stand strong throughout the year.
Trend #1: Short-Form Video… of any nature!
TikTok blew up in 2020. Mostly due to so many being home during the pandemic, and because of that, short-form video popularity isn’t slowing down anytime soon. When creating your videos, we recommend keeping them between 15-30 seconds long, as those typically get the most engagement. One of the best ways to start with short-form video is to take trending sounds and adapt them to your brand. Here are a few examples from our client, Goodfair.
Trend #2: The “No Edit, Edit”
Long gone are the days of harsh filters that drastically alter the color and contrast of photos. In 2020 we saw a rise in more authentic content, with more natural edits. Even brands who value an aesthetically pleasing and cohesive feed “lightened up” on the use of presets. To achieve this on “no edit, edit”, all you need is a simple photo editing app to slightly alter the brightness, contrast, grain, and perhaps the highlights of your photos. There are also a few one-click presets available to achieve this look.
Trend #3: Text-Based Posting
While quotes have always been popular on Instagram, brands are now creating text-based content that’s relevant to their core values and sharing it directly to the feed (in their brand fonts/colors, of course). When done correctly, this type of content is easily readable and shareable.
Are there any trends you foresee blowing up in 2021? Make your predictions in the comments below. If you’re interested in working with Insight Social, click HERE to schedule a FREE consultation!