While newer platforms like TikTok and features like Reels are getting a lot of attention in 2021, Instagram Stories continue to be one of the best ways to communicate with your audience. Today we’re sharing 5 tips to increasing your reach and engagement when creating and sharing Instagram Stories.
Read MoreEach day it seems like there’s a new trending sound that brands are rushing to incorporate into their TikTok or Instagram Reels strategy. While trending sounds and transitions are a great way to increase your exposure across social media platforms, let’s discuss a few overarching trends that Insight Social believes will stand strong throughout the year.
Read MoreWhether your business is brand new or you’re looking into paid and organic marketing for the first time, a strategy that includes both types will give you the best chance at success on social media (especially in the current “pay to play” landscape). With the right marketing strategy, your business can grow exponentially from your social media efforts. Today we’re going to dive into the differences between paid and organic social media marketing, and how you can benefit from both.
Read MoreWe can all agree that 2020 was a year of major change, and those changes poured over into the social media strategies of brands everywhere. We saw them speak up for the cultural movements they believe in, take a more personal approach to their content, learn how to do the “WOAH” and so much more! With that being said, today we’re sharing a list of 5 social media tips that will help your brand grow and stand out in the New Year.
Read MoreLet’s get one thing very clear… social proof is EVERYTHING, and if you’re not highlighting your customer testimonials, you’re missing out on new business. It’s 2020 and everyone reads reviews, from Amazon gadgets to working with social media managers (like us!), we as consumers do our research. Today we’re sharing 4 quick and easy ways to share your customer testimonials, maximizing their potential reach.
Read MoreWith store-front retail closures and tighter budgets, brands everywhere are realizing that normal holiday marketing tactics may not cut it this year. While we can’t offer up a “one-size-fits-all” strategy for you in this blog post, we can highlight 5 ways to help set your brand apart this holiday season.
Read MoreNOW is the time to get your marketing strategy on lock. Since this year may look a little bit different (more people shopping online instead of in-store), you need to prepare your social media strategy for an increase in competition. Trust us when we say your competitors are already thinking about how they’re going to one-up you this year, but that’s not going to happen because you’ve got Insight Social on your side!
Read MoreHOLD THE PHONE. It’s October 1st… As full-time social media marketers, we know what this means… the holiday season is right around the corner! Today we’re sharing 4 ways to prepare for the upcoming holiday season with the least amount of stress as possible. We cover holiday offerings, campaign ideas, creative elements, and systems. you need in place.
Read MoreWhile writing the perfect Instagram caption isn’t exactly rocket science, it can sometimes feel that way when no one is engaging with your posts or buying your products. Instagram is a very visual platform, but the text you place below your piece of content matters just as much as the photo or video you posted with it.
Read MoreWe’ve all heard the buzz, Facebook launched a TikTok “look-a-like” feature last week on the Instagram app and it has everyone talking. While we (along with every other creator) may be feeling a little uncertain about TikTok’s future, today we’re going to dive into how this app compares to Instagram Reels, along with asking the big question — which one should you use for your business?
Read MoreWith a variety of platform options for your brand to show up on social media, it can be hard to decide which one(s) will serve your brand and audience best. Today we’re diving into the benefits of each popular social media platform, sharing valuable “Insight” into what each of them require to be successful in this ever-changing social marketing landscape.
Read MoreAs your business grows you’ll likely be searching for a team to aid in your digital marketing efforts, which often leads to the question: What’s it like to work with a social media agency? Today we’re sharing insight into what you can expect when teaming up with Insight Social, as well as what our clients have to say about working with us.
Read MoreNow that Instagram has announced IGTV monetization, we’re all wondering whether we should be investing our time and money into producing content for this app, instead of a more traditional platform like YouTube. In today’s post we dive into the features/benefits of each platform and whether IGTV is Insight approved!
Read MoreWhether you’re in the beginning stages of building your B2C business, or you’re just wondering if the algorithm changes have made it impossible to build a community, engagement on Instagram is still worth your time investment. But, how do you engage with your community effectively without going down the mindless scroll rabbit hole? Read on to find out.
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